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I just spent the last hour in an futile attempt to track down a PS3. I first went to a GameStop, no luck. I then tried going to a Best Buy (that called 3 other area stores), no luck. After that, I braved The Mall and went a couple stores there, including another GameStop, again, no luck. I then went to a Target, who, unsuccessfully, tried 2 other stores, all no dice. I then called 2 Wal-Mart’s, nothing, all out.

After this disappointment, I came home. And then a lightbulb went off. “I’ll try the ever-in-stock NewEgg” … was I surprised to “Auto-Notify” beside each of the PS3 versions…

What has the world come to when a gamer can’t get his fix, I ask you? It’s inhumane! It’s unscrupulous! It’s devilish! It’s… it’s…. genius marketing. ????

There’s only been one other time that I’ve seen a shortage of game consoles, and especially of the Playstation variety. When there is one of two things coming down the pipeline. Either a new model is about to come out, i.e. PS4 or, at the least, PS3.5. Or, and the far more likely, it’s a plan to drive up hype to get even more interest in the best console out on the market today.

There has been a standing rivalry between the Playstations of old and every other console that has come out. Even when the Playstation was the new kid on the block, it was coming up against the big dogs. The original Nintendo, the Sega Genesis/Saturn/Dreamcast. The Playstation outdid them all and is still growing strong.

Even when pitted against a massive monster like Microsoft with the XBox, then the XBox360, Playstation still held its own.

So, what would make a Gaming giant like Sony pull back on manufacturing and distribution of these beloved consoles? Maybe they aren’t. Maybe Sony isn’t behind any of this. Seriously.

It would be heralded as a brilliant marketing move, but, if truth came to light that this was all a planned marketing scheme, there would be a huge backlash. The only thing that would temper such a backlash would be the release of, either, a new system or an upgraded current system. i.e. a new PS4 or a PS3.5.

Personally, I think we gamers are to blame for my current suffering. Over the holidays, a whopping 1.36 million PS3 consoles sold. Think about that for a second. That many being taken off the shelves in a relative short period of time has now caused a shortage. (And my suffering. Have I mentioned that yet?)

Sony’s communication boss, Patrick Seybold, was quoted:

We’re working very hard with our retail partners to meet consumer interest, but the demand is tremendously high for the PS3 and we expect tight inventory in the coming months…

There’s no telling how long this “tight inventory” might last, but this is one gamer that is hoping it won’t be long. One good thing to come away from this shortage is the fact that the PS3 is continuing to grow in popularity, even challenging the XBox360.

So, now that my rambling has come to an end, I must go a stare at the games that I bought earlier today in the hopes that I will be able to find that gleaming, illusive prize called a PS3.